KT&G Sangsangmadang Busan to Host 'Yoshiko' Photo Exhibition

Exhibition from May 27 to September 3
Spanish Photographer... 'Records of Warm Holidays'

KT&G Sangsangmadang Busan announced on the 10th that it will hold a photo exhibition titled "Records of a Warm Holiday" by photographer Jose Javier Serrano (stage name Yoshigo) at the Sangsangmadang Busan Gallery from the 27th of this month to September 3rd.

Yoshigo is a Spanish photographer and influencer with 260,000 followers, popular among the MZ generation (Millennials + Generation Z). His stage name, derived from the Spanish phrase "Yo sigo," means "I keep going," reflecting the artist's philosophy of moving forward despite failure and setbacks.

The artist mainly showcases works featuring landscapes and architecture through social media (SNS), gaining worldwide recognition. The Yoshigo photo exhibition held in 2021 was the most visited exhibition in Seoul over the past five years, receiving enthusiastic public attention.

This is the second time Yoshigo's exhibition is held in Korea, and the Busan exhibition will display over 300 photographic works in various forms, including large-scale artworks measuring 5 meters, 35mm analog photographs, and beautiful summer resort landscapes of the Mediterranean. Additionally, unlike the Seoul exhibition, a signing event with the artist will be arranged, providing visitors with the opportunity to meet the artist in person.

A KT&G official stated, "We hope the works containing the artist's philosophy will bring comfort and resonance to many people," and added, "Sangsangmadang Busan will continue to strive to offer citizens diverse cultural and artistic experiences through programs such as inviting overseas artists in addition to existing cultural and artistic programs."

This content was produced with the assistance of AI translation services.