SevenBrew, Opens Signature Wheat Beer Pop-up 'Supsok Yangjojang'

Operating at Seoul Forest Trail from May 13 to 28

Sevenbrau Beer announced on the 9th that it will open a popup store called 'Supsok Brewery: Sero ON Daepyo' on Seoul Forest Road on the 13th, where visitors can taste the 'Daepyo Wheat Beer' for free.

The 'Supsok Brewery' popup store marks the launch of the 'Daepyo Wheat Beer' brand and is the first brand store introduced by Sevenbrau Beer in its 20 years since establishment. 'Daepyo Wheat Beer' has sold over 60 million cans in three years since its release, ranking first in sales among craft beer-only products. Due to the expiration of the trademark contract for the previous product name, the product name was changed and re-released to preserve the meaning of representing the 'signature taste' of craft beer.

'Supsok Brewery' is a concept that pays homage to the 'Hoengseong Brewery,' the space where Sevenbrau Beer first started brewing craft beer and its history of challenges. The actual brewhouse where Sevenbrau Beer brewed its first product 20 years ago will be exhibited, and various stories of Sevenbrau Beer, which grew alongside the history of Korean craft beer, will be introduced.

Kim Ji-hye, Executive Director of Brand Strategy at Sevenbrau Beer, said, "We planned this to express our gratitude to customers who have sought the taste of Daepyo Wheat Beer over the past three years and to promote the original taste and charm of craft beer to many people. We plan to expand opportunities for Sevenbrau Beer to meet consumers directly and allow them to experience the 'taste' and brand of beer through this popup store."

The 'Supsok Brewery' popup store will operate for 16 days from the 13th to the 28th of this month on Seoul Forest Road. During the operation period, the first 1,000 daily visitors can taste draft 'Daepyo Wheat Beer,' and various craft beer products released by Sevenbrau Beer will also be available for purchase.

This content was produced with the assistance of AI translation services.