Lotte Welfare Foundation Delivers Essential Goods Boxes to 2,500 Elderly Living Alone

Support for Lotte Pleasure Box on Parents' Day
Delivered to over 65,000 vulnerable people since 2013

On the 8th, Lotte Welfare Foundation announced that it delivered 'Lotte Pleasure Boxes' worth 150 million KRW to socially isolated elderly living alone at the '2023 Parents' Day Filial Love Grand Festival' hosted by the Ministry of Health and Welfare and the Comprehensive Support Center for Elderly Living Alone. The Pleasure Boxes, which will be distributed to 2,500 elderly living alone nationwide, contain 19 essential daily items such as rice, retort foods, nuts, and medicines.

(From left) Cho Kyu-hong, Minister of Health and Welfare, and Lee Seung-hoon, Chairman of Lotte Welfare Foundation, are taking a commemorative photo after the sponsorship delivery ceremony of the 'Lotte Pleasure Box' at the '2023 Parents' Day Filial Love Grand Festival' event on the 8th.
[Photo by Lotte Welfare Foundation].

The Lotte Pleasure Box campaign is a customized support program that delivers necessary items not only to elderly living alone but also to vulnerable groups in welfare blind spots, such as single-parent families, unmarried mothers, and low-income children. It has been ongoing since 2013, with cumulative support exceeding 65,000 boxes.

Lee Seung-hoon, Chairman of the Lotte Welfare Foundation, said, "The Lotte Welfare Foundation will continue to uphold the will of founder Shin Kyuk-ho and be a strong support so that marginalized neighbors around us do not lose hope and can overcome difficult situations."

Meanwhile, the Lotte Welfare Foundation was established in 1994 to support foreign workers and is celebrating its 29th anniversary this year. In addition to the Pleasure Box campaign, it has taken the lead in child protection by supporting assistive devices for children and adolescents with disabilities, providing living and housing expenses for children in crisis families, and more. It continues various sharing activities for marginalized groups, including providing education for the stable adaptation of multicultural families.

This content was produced with the assistance of AI translation services.