Why Are Overseas Cultural Arts and Content Figures Visiting Korea One After Another...

General Director of the Royal Museums of Art and History in Belgium and Others
"A Bridgehead for K-Content to Leap onto the Global Stage"

The Overseas Culture and Arts Promotion Agency announced on the 8th that fifteen key figures in the overseas culture, arts, and content sectors are visiting Korea to interact with domestic industries and institutions and to experience K-Culture. The agency operates an annual invitation program to expand the overseas cooperation network for K-Culture and to promote its diverse attractions.

On the 31st, citizens are touring booths at the international broadcasting video market 'BCWW (BroadCast WorldWide) 2022' held at Dongdaemun Design Plaza in Seoul. / Photo by Mun Ho-nam munonam@

This year, not only pure culture and arts professionals but also figures from the broadcasting content and gaming sectors are invited. Starting with Bambang Prihadi, Chairman of the Jakarta State Arts Council in Indonesia, followed by Perbercht Bruno, General Director of the Royal Museums of Art and History in Belgium, Jorge Alberto Tellerman, Theater Director of the Colon Theater in Argentina, Ibrahim Hisham, Vice President of the Egyptian Academy of Arts, Lee Shingo, Senior Director at Tencent Singapore, and Holnis Adem, Head of the Contemporary Music Program at the Southbank Centre in the UK, will visit Korea in succession. They will visit cultural and arts institutions such as the Korea Creative Content Agency and the Korea National University of Arts to discuss cultural and content exchange plans and attend major events in their respective fields, including the International Broadcasting & Video Market (BCWW), the Busan International Film Festival, and the international game exhibition (G-STAR). They will also experience various aspects of K-Culture, such as making kimchi.

Director Kim Jang-ho explained, "After returning to their home countries, we plan to support networking to ensure continuous exchanges through collaboration with local overseas cultural centers, planning cultural events, and supporting the local advancement of K-Content." He added, "We hope this will serve as a foothold to spread the image of South Korea as a culturally attractive country and to help K-Content leap onto the global stage."

This content was produced with the assistance of AI translation services.