LF Patu, Opens First Exclusive Store in Korea at The Hyundai Seoul

Additional Four Stores to Open in the Seoul Metropolitan Area by the End of This Year

LF announced on the 4th that 'Patou,' a French haute couture luxury designer brand imported by LF, has opened its first standalone store in Korea at The Hyundai Seoul.

Pato The Hyundai Seoul Store
[Photo by LF]

The first Patou store in Korea serves as an Asian hub following the flagship store in Omotesando, Japan. It is located on the 2nd floor of The Hyundai Seoul, covering an area of 76㎡ (23 pyeong). Patou completed the space by exquisitely combining Parisian aesthetic elements with the brand’s identity. The brand’s signature pink color was primarily applied to evoke a romantic sensibility, and high-quality carpets were used on the floor to create a warm atmosphere. On top of this, unique wooden structures and circular hangers featuring soft curves rather than straight lines were harmoniously arranged to emphasize Patou’s unique sensibility.

On the first day of the store opening on the 3rd, consumers of various age groups, in addition to the main target group of women aged 20 to 40, visited and achieved the sales target set for two weeks. The most popular items in the store were Patou’s signature products: logo T-shirts and the 'Le Patou Bag,' which creates a distinctive half-moon shape atmosphere. Additionally, blouses characterized by draping and ribbon decorations, as well as bucket hats accented with the logo, ranked high among popular items.

A representative from LF’s import division stated, "As Patou’s first store attracting global fashion industry attention and a representative hub store for the Asian market, we strategically opened it at The Hyundai Seoul, a shopping landmark favored by the MZ generation (Millennials + Generation Z). We aim to provide a differentiated brand experience for customers in a space that fully expresses Patou’s unique and romantic sensibility."

Starting with the opening at The Hyundai Seoul, Patou plans to open four additional key stores centered around the metropolitan area by the end of this year.

This content was produced with the assistance of AI translation services.