Lotte Chilsung Launches New 'Cloud Saeng Draft' Campaign with Park Seo-joon
'Concept of "Saengmaek Matjip"'
Lotte Chilsung Beverage's ultra-fresh lager 'Cloud Saeng (生) Draft' announced on the 1st that it has selected actor Park Seo-joon as its new model and will launch a new advertising campaign under the concept of 'Cloud Saeng (生) Draft Creating the Best Draft Beer Spots.'
Park Seo-joon was chosen as the first model for 'Cloud Saeng Draft' when it was launched in 2020 and engaged in various activities including advertisements. In particular, during the COVID-19 social distancing period, he actively communicated by holding the alcohol industry's first online fan meeting called 'Cloud Saeng Draft Saeng Live,' leading the initial buzz for 'Cloud Saeng Draft.'
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A representative from Lotte Chilsung Beverage stated, "Together with model Park Seo-joon, we plan to actively promote Cloud Saeng Draft's differentiated strength of transforming everyday spaces into special 'Saengmaek Matjip' (best draft beer spots)." He added, "We hope that through Park Seo-joon's balanced popularity across various age groups through his acting and entertainment activities, Cloud Saeng Draft will become a representative beer of Korea."
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