LegoLand Lands in Sichuan, China... First Opening in China in October

In October this year, the global theme park 'Legoland' will open for the first time in China, located in Sichuan Province. Next year, it plans to open additional parks in Shanghai and Shenzhen, rapidly expanding its business scope within China.

According to China Economic Net, a Chinese economic media outlet, the first Legoland in China will open in Meishan (眉山), Sichuan Province, this October. It is scheduled to officially open in Shanghai and Shenzhen next year as well.

The theme park industry in China has recently experienced rapid growth. According to China Economic Net, the global theme park in Beijing, which opened on September 20, 2021, has been regarded as one of the most popular theme parks in China since its opening. The media reported that the number of overseas visitors to Beijing in the first quarter of this year exceeded ten times that of the same period last year, largely influenced by the theme park.

Shanghai is also considered a region where theme parks significantly impact local economic development. Shanghai Disneyland, seven years after its opening, has attracted over 113 million cumulative visitors and generated total tourism revenue of 61.5 billion yuan (approximately 11.9064 trillion KRW). It has directly created around 15,000 jobs.

China Economic Net stated, "The opening of Legoland in China reflects the regional development advantages and enormous consumption potential of the Chinese market," and reported that Oscar, CEO of the resort operator Marine Entertainment Group, recently visited China to inspect the Legoland sites in Shenzhen and Shanghai. Regarding the background of constructing Legoland in Shenzhen, he explained, "Shenzhen has a large consumer market, with over 30 million people living within a two-and-a-half-hour radius. It especially includes many young households, and the region has a high level of technological and digital development."

Legoland's successive entries into China also appear significant in terms of attracting foreign capital investment, which China has been actively promoting recently. China Economic Net added, "Investing in China is investing in the future," and elaborated, "The Chinese economy has long provided great development opportunities for foreign companies, and more companies will invest and start businesses in China going forward."

This content was produced with the assistance of AI translation services.