Hansome Objet Presents 2023 Spring·Summer Season Collection

30th Anniversary Commemorative 'Stunning Ever' Campaign Launched

Hansome, a fashion specialist company affiliated with Hyundai Department Store Group, announced on the 27th that it will carry out a brand storytelling campaign titled "Stunning Ever, the Beauty of Dazzling Moments" to celebrate the 30th anniversary of its women's clothing brand "Objet."

Hansome Objet 23SS Campaign
Photo by Hansome

In Objet's 2023 spring·summer season campaign, under the theme of "women's treasure hunt to find value and specialness in everyday life," the beauty of moments in women's daily lives will be introduced through videos and photo shoots, showcasing this season's collection products.

Objet's campaign was filmed against the backdrop of Barcelona, Spain, a city imbued with handcrafted, artisan, and artistic architectural elements. The spring-summer season's representative outfits of Objet were presented with the Art Nouveau-style Barcelona buildings and streets as the background.

For this season's key products, Objet highlighted the "Double Button Dress," a reinterpretation of the double-breasted jacket completed with crystal buttons on the front; the "Two-Way Off Shoulder Knit Top," which can be styled in two ways with a wide collar covering the shoulders or an off-shoulder design; and the "See-Through Ruffle Blouse," featuring a feminine feel with subtle glitter. These items are available at 35 Objet stores nationwide, including Hyundai Department Store Trade Center Branch, and online at TheHansome.com.

On the same day, a presentation themed "Stunning Ever" will be held at the Walkerhill Estone House in Gwangjin-gu, Seoul. Along with the presentation of Objet's current season collection, collaboration products with the high-end jewelry brand The Park J will also be showcased.

This content was produced with the assistance of AI translation services.