Hanwha Q CELLS Wins Grand Prize at the Prestigious 'iF Design Award 2023'

Recognized for 'Brand Communication' Capabilities at the World's Top 3 International Design Awards

Hanwha Solutions Q CELLS Division (hereinafter Hanwha Q CELLS) has won the main prize in the Brand Communication category at the global design competition 'iF Design Award 2023' for its brand identity. Hanwha Q CELLS, which is expanding its business comprehensively from solar module manufacturing to renewable energy development, distributed energy, and energy systems, extensively renewed its brand identity in April last year to reflect its expanded business areas.

Hanwha Q CELLS brand design applied at the Georgia factory in the United States. Photo by Hanwha Solutions

First started in Germany in 1953, the 'iF Design Award' is the world's oldest international design award and is considered one of the world's top three design awards along with the 'Red Dot Design Award' and 'IDEA'. This year, a total of 133 judges reviewed about 10,000 entries to select the final winners.

Hanwha Q CELLS' brand identity was highly praised for embodying the company's goal and philosophy of aspiring to be an eco-friendly energy solutions company. Hanwha Q CELLS was also recognized for effectively implementing the brand identity across various designs such as logos, slogans, and marketing items, enabling differentiated brand communication.

Meanwhile, Hanwha Q CELLS, which renewed its brand identity in April last year, broke away from the existing brand image centered on solar module manufacturing and firmly established its aspiration as an eco-friendly energy solutions company. The brand colors using green and blue represent Hanwha Q CELLS' vision to realize a sustainable future through eco-friendly energy derived from nature, and the gradient design expresses the dynamic energy of Hanwha Q CELLS, which is continuously growing and expanding.

A Hanwha Q CELLS official said, “Hanwha Q CELLS has been spreading its vision to fulfill its role in all processes of sustainable energy production, storage, and management through a differentiated brand identity,” adding, “Based on the brand identity, we also plan to strengthen product identity (PI) by reorganizing product design.”

This content was produced with the assistance of AI translation services.