From Pet Food to Funeral Services... SKT Cares with 'T Membership'

SK Telecom announced on the 25th that it has expanded its pet care services by adding nine new partners related to pets to its ‘T Membership’ program.

Until now, T Membership benefits were focused on daily life areas such as convenience stores, bakeries, movie theaters, and dining out. With the era of 15 million pet owners in Korea, the benefits have been expanded to include pet care. T Membership customers can now enjoy benefits throughout the entire pet life cycle, from pet care information and food to health-related walks and sitting services, as well as funerals.

SK Telecom announced on the 25th that it has expanded its pet care services by adding nine new partners related to pets to its 'T Membership' program, in response to the era of 15 million pet owners.
[Photo by SK Telecom]

The newly added pet-related partners in T Membership include ▲Pet care information (Meongnyang Bogam) ▲Pet food and snacks (Gukgae Daepyo) ▲Travel and walks (Banryeo Saenghwal, Piribuneun Gangaji) ▲Pet taxi services (Great, Meongtanyang Taxi) ▲Pet tech (Pet Price) ▲Care and funerals (Dog Mate, 21 Gram), totaling nine companies.

The pet care and shopping platform ‘Meongnyang Bogam’ offers T Membership members an upgrade in customer tier, and when using the marketplace ‘Meongnyang Market’ within Meongnyang Bogam, customers can receive T Membership discounts and points accumulation. At the pet food and snack specialty mall ‘Gukgae Daepyo,’ customers get an additional 4,000 KRW discount (once a month) when purchasing over 20,000 KRW.

The pet-specialized travel and reservation app ‘Banryeo Saenghwal’ provides a 5% discount on reservations and payments. Pet taxis ‘Great’ and ‘Meongtanyang Taxi’ offer a 3,000 KRW discount coupon every month. The pet sitter service ‘Dog Mate’ gives a 3,000 KRW discount coupon for payments over 25,000 KRW.

‘Pet Price,’ which operates a paid membership that pays back part of pet living and medical expenses, offers a 25% discount coupon for purchases over 30,000 KRW. The pet funeral service ‘21 Gram’ provides a 10% discount coupon (up to 50,000 KRW) for funerals and a farewell preparation kit when booking funerals in advance.

From the 25th to the 8th of next month, various launch events with significantly expanded benefits will also begin for two weeks. Meongnyang Bogam will give away 50 samples of dog and cat food daily on a first-come, first-served basis. Gukgae Daepyo offers an additional 8,000 KRW discount service for purchases over 20,000 KRW, and pet taxi Great gifts T-shirts and two samples of Great Treats (dried snacks).

This expansion of T Membership pet care is expected to lower the barriers for pet owners to use childcare services and create a win-win effect by reducing marketing costs for startup partners. Last September, SKT launched ‘X Caliber,’ an AI-based animal video diagnostic assistance service. T Universe has also newly established a pet category and expanded to five partners including About Pet and Fit Pet, offering various technologies and services to care for pet owners and their pets.

Yoon Jae-woong, head of SK Telecom’s Subscription CO, said, “We have greatly expanded pet category partnership benefits to reduce the burden on customers who cherish their pets like family and to support the growth of startups providing innovative pet services. T Membership will continue to strive to provide more practical benefits to the 15 million pet owners.”

This content was produced with the assistance of AI translation services.