Squeeze Beer Launches New Beer Product with The Born Korea

Squeeze Beer, a beer manufacturer led by CEO Kim Daeheon, announced on the 19th that it will release two new canned beers, ‘Gamgyul Oreum’ and ‘Applier,’ in collaboration with The Born Korea, a dining franchise specialist company led by CEO Baek Jongwon.

The newly launched products, ‘Gamgyul Oreum’ and ‘Applier,’ are meaningful products that not only differentiate their flavors by using local specialties such as Jeju tangerines and Yesan apples, but also promote the consumption of local agricultural products to support farmers.

‘Gamgyul Oreum’ contains Jeju tangerine concentrate, boasting a fresh and sweet taste as if squeezing the juice directly from tangerines. When peeling the tangerine skin, a citrusy and refreshing flavor bursts out, finishing cleanly with an impressive smooth texture that provides a pleasant throat sensation.

‘Applier’ is a special apple beer where the sweet taste of apples and the slightly bitter taste of hops perfectly harmonize. It contains fresh juice made from high-quality Yesan apples, known for their sweet and sour flavor, delivering an enticing apple aroma that stimulates the nose along with hints of honey and floral scents.

A representative from Squeeze Beer stated, “Having experienced success with various fruit beers such as green grape, pear, and peach ales, we sincerely hope that this beer, made with great care using local specialties, will be loved by consumers. We will continue to devote ourselves to research and development to offer more diverse and high-quality products.”

The two canned beers (Gamgyul Oreum and Applier) can be found at CU convenience stores nationwide, including the Yesan permanent market, as part of The Born Korea’s ‘Save Yesan Market Project.’ They will also be gradually available at large supermarkets and corporate supermarkets. Additionally, ‘Applier’ will be available on draft at the beer specialty brand Baek’s Beer.

Meanwhile, Squeeze Beer will release ‘Baek Lager,’ a beer that pairs well with various menus, in collaboration with The Born Korea. This amber lager features a smooth and clean malt finish with a subtle hop aroma. It is scheduled to be sold as a signature draft beer at all Baek’s Beer locations in May, with plans to launch it as a canned beer in the future.

This content was produced with the assistance of AI translation services.