Descente Golf Revamps Brand Mall... "Specializing in Golf Shoe Content"
Reflecting Mobile User Experience
Vertical Images Instead of Horizontal
Added 'Shupain Deo' Providing Feature Comparison Information
Golf wear brand Descente Golf announced on the 18th that it has revamped its official brand mall, specializing in golf shoe content.
First, to cater to customers accustomed to mobile environments, the brand mall's layout was changed from a horizontal to a vertical format. It features a responsive design that adapts to devices such as smartphones, tablets, and PCs, allowing easy product searches across various access environments. The content composing the screen emphasizes images over text.
A notable point in this brand mall revamp is the addition of a dedicated golf shoe category called 'Shoefinder.' The core content of Shoefinder is consumer-centered. When purchasing golf shoes, it plans to provide detailed information and key features for each golf shoe line that consumers are most curious about, including basic information and comparisons of main functions such as grip, comfort, lightweight, and cushioning by golf shoe model. Additionally, photos and reviews from professional golfers and ordinary users actually wearing the golf shoes will be included.
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To commemorate the brand mall revamp, Descente Golf will also hold a social networking service (SNS) event. Detailed information can be found on the Descente Golf official brand mall and official SNS channels.
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