LabGenomics Signs Gene Testing Service Supply Contract with Amorepacific
Molecular diagnostics specialist LabGenomics (CEO Kim Jung-joo, Lee Jong-hoon) announced on the 17th that it has signed a supply contract for genetic testing services with Amorepacific.
Through this contract, Amorepacific will offer the ‘MySkinDNA’ test using LabGenomics’ genetic testing services to consumers via its own online store, ‘Amore Mall,’ and offline stores. Based on the test results, it will provide useful guides and solutions for skin and hair care. At the same time, it plans to propose Amorepacific’s skin and hair care products suitable for the solutions, contributing to sales expansion.
LabGenomics plans to initially supply 3,000 tests and will gradually advance the related business through Amorepacific’s market testing and customer satisfaction analysis. The official business launch is targeted for June.
A LabGenomics representative said, “We are very excited internally to provide genetic testing services to the global beauty company Amorepacific,” and added, “We are expanding our DTC (Direct to Consumer) business by planning ways to collaborate with companies in various fields.”
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They also emphasized, “As a genetic diagnostics specialist, LabGenomics’ accumulated genetic information and analytical capabilities are strengths. We will maximize the utility as a DTC personal diagnostic content that pioneers an infinite new market while providing solutions following genetic information analysis.”
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