Global French Grasse Region Fragrance 'Sozio' (SOZIO) Enters Korean Market

[Photo by Sozio]

SOZIO, a world-renowned French specialty fragrance company, is making a full-scale entry into the Korean market.

SOZIO, a leading company that manufactures fragrances using high-quality raw materials produced in the Grasse region of France, has partnered with fragrance specialist company Saero Hands to officially launch in the Korean market.

Founded in 1758 in the fragrance city of Grasse, France, SOZIO is a global fragrance specialist company with production sites in six countries including India, Hong Kong, the United States, Indonesia, and France. With a long history of 265 years and boasting scientific expertise from world-class perfumers, SOZIO is an outstanding global leader in the fragrance industry based in the Grasse region of France.

Through this contract, Saero Hands plans to directly import and supply high-quality fragrances produced in Grasse, France, among SOZIO’s global production sites (India, Hong Kong, the United States, Indonesia, France, and others). With this partnership, it is expected that the use of premium fragrances from the Grasse region, enriched with the technology and know-how of world-class perfumers, will increase in various fields such as perfumes, personal care products, and cosmetics in the domestic market, allowing consumers to access higher-quality products.

Since the implementation of With-Corona in 2021, as consumers go out more frequently, the desire to express individuality has increased, emphasizing the need for various fragrances and the importance of personal spaces. This is expected to lead to a rise in home fragrance usage. In response to changes in consumer lifestyles and the importance of diverse fragrance choices that express individuality, SOZIO Fragrance is rapidly adapting to global trends by offering a variety of fragrances tailored to different uses and concepts, thereby providing consumers seeking personalized products with a wider range of options.

Additionally, SOZIO recognizes that while consumer interest in health and safety has increased demand for natural fragrances, natural essential oils face challenges such as difficulty maintaining consistent quality and production volume, and some specific note oils are very expensive.

To address this, SOZIO has developed natural-grade fragrances, such as natural-extracted fragrances, offering 100% natural fragrances with high quality and reasonable prices. This approach is expected to overcome the limitations of essential oils in fragrance formulation and greatly contribute to the advancement of the fragrance industry. In particular, it is anticipated to attract significant interest from companies preparing for COSMOS certification.

SOZIO Fragrance will be supplied domestically through Saero Hands and will be available not only to manufacturers but also to general consumers via Saero Hands’ online and offline shopping malls and stores. Through active collaboration with companies, it is expected that SOZIO fragrances will also be available in various products such as perfumes, cosmetics, diffusers, and room sprays from domestic companies.

This content was produced with the assistance of AI translation services.