APR's Overseas Sales Increase 36% Year-on-Year to 143.7 Billion Won... 'Targeting Global Market with Beauty Devices'

Global beauty tech company APR (CEO Kim Byung-hoon) has set new records for its performance in overseas markets following its success in the domestic market.

According to the business report disclosed on the 29th of last month, APR's overseas sales last year reached 143.7 billion KRW, marking a 36.2% growth compared to the previous year. Despite the impact of China's lockdown policies, which accounted for a large portion of global sales, other countries drove sales, demonstrating stable growth.

Among several countries including Japan, Hong Kong, and the United States, Japan showed the most remarkable results. APR recorded approximately 37.1 billion KRW in sales in Japan alone, nearly doubling the previous year's figure of 18.7 billion KRW. Amid high interest in K-Beauty, APR sold 90,000 beauty devices in Japan last year.

The United States was the next largest contributor to sales. Sales in the U.S. reached about 29.9 billion KRW, with the AGE-R beauty devices driving sales, similar to Japan. Thanks to the beauty promotion held during Black Friday, one of the biggest shopping seasons in the U.S., APR achieved an impressive sale of approximately 15,000 units in November alone.

Following this, strong performances were seen in China and Southeast Asia. Although China struggled due to strict zero-COVID policies, meaningful growth was observed in Hong Kong, Taiwan, and Singapore. Sales were also generated in the Malaysian market, which APR newly entered this year.

Looking ahead, APR plans to actively explore new markets. APR explained that with the spread of home beauty culture after COVID-19, there is growing interest in beauty devices in various countries, raising high expectations for new markets. APR is currently planning to enter the European and South American markets, and it is expected that sales in the global market will significantly increase once these channels are established.

Kim Byung-hoon, CEO of APR, stated, “Since its founding, APR has targeted the global market, and we believe that our products, including beauty devices, have strong global competitiveness. We will continue to prove APR’s high corporate value through active overseas performance improvement and new market entry.”

This content was produced with the assistance of AI translation services.