Ottogi and Samhwa Pain Industrial Launch 'YELLOW 100'

Ottogi announced on the 6th that it has partnered with Samhwa Paints Industrial to launch the 'YELLOW 100' paint to promote its brand's signature color, yellow.

The launch of YELLOW 100 is the first outcome this year of Ottogi's ongoing 'Ottogi Yellow Project.' Ottogi believes that yellow encapsulates the company's history and brand identity, leading to its first collaboration with Samhwa Paints Industrial.

YELLOW 100 [Photo by Ottogi]

Since last year, Ottogi has been strengthening its brand identity through the 'Ottogi Yellow Project.' They launched the official Ottogi character 'Yellows' and produced the brand goods series 'Ottogi Palette,' which includes market bags, keyrings, and trays. In March and April of last year, they opened a pop-up store called 'OTTOGI Y100' at the LDCD SEOUL complex cultural space in Seongsu-dong, Seoul, featuring yellow-themed interior design on floors and walls, attracting attention. In June of the same year, they opened a second pop-up store themed 'You and I’s Yellow Trip to an Extraordinary Space Filled with Yellow, Escaping Everyday Life,' timed for the summer vacation season.

An Ottogi representative said, "We have been promoting the Ottogi Yellow Project to further enhance brand value for consumers by utilizing Ottogi Yellow, which has been used for about 50 years." They added, "We will continue to spread the story of yellow through various products and the creation of brand experience spaces."

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