Haenam-gun Wins Two Awards at the Korea National Brand Awards

Rising as a Highly Competitive Global Power Brand

Haenam-gun, Jeollanam-do, won two awards at the 14th Korea National Brand Awards.

According to the county on the 5th, the Korea National Brand Awards, hosted by the New York Festivals?one of the world's top three advertising festivals selected by the International Advertising Association (IAA)?and organized by the Korea Committee of the Korea National Brand Awards, recognizes and awards the most valuable and competitive brands as national assets.

Haenam-gun won two awards at the 14th Korea National Brand Awards.
[Photo by Haenam-gun]

As the first brand project hosted by the New York Festivals, it selected high-quality brands representing Korea across industries, locations, and culture using the NCI (National Competitiveness Index) measurement model.

In particular, Haenam-gun proved its potential as a global brand by simultaneously winning two awards: “Ttangkkeut Haenam” in the Most Desired City to Visit category and “Haenam Cabbage” in the Agricultural, Fishery, and Livestock Products category.

“The Beginning of the Korean Peninsula, Ttangkkeut Haenam” is a representative tourist destination in the southern region, attracting hundreds of thousands of visitors annually who want to feel the preciousness of our land, symbolized by Ttangkkeut, the southernmost point of the Korean Peninsula and the start of the continent.

At the southernmost point at 34 degrees 17 minutes 38 seconds north latitude, there is the Ttangkkeut Tower, and on the summit of Galdusan Saja Peak in Ttangkkeut Village, a 38-meter-high Ttangkkeut Observatory offers views of the Dadohae (Sea of Many Islands).

In response to changing tourism demands, Haenam-gun is reinforcing the tourism infrastructure around Ttangkkeut.

At Ttangkkeut Tower, a skywalk was created under the theme “One Step Beyond Ttangkkeut,” and the World Ttangkkeut Park, themed around the ends of the six continents, adds more attractions.

Additionally, gourmet tourism using Haenam’s agricultural products, which have the largest cultivated area nationwide, and healthy food produced from the clean sea is considered a unique charm of Ttangkkeut.

“Haenam Cabbage” is a premium agricultural product representing Haenam and is nationally recognized.

As of last year, it is the largest cabbage production area in the country, cultivating about 4,782 hectares of autumn and winter cabbage. Especially, winter cabbage, grown through overwintering, accounts for about 80% of the national production.

Thanks to a warm growing environment where cabbages do not freeze even in snowy winters, it began to be cultivated as a major crop since the 1990s. Due to its excellent high quality, “Haenam Cabbage” itself has become a brand, registered as Geographical Indication No. 11.

County Governor Myeong Hyeon-gwan said, “I am very pleased and find it meaningful that Haenam’s attractive resources have been recognized as global brands. We will continue to actively foster Haenam’s comparative advantages in agriculture, tourism, and food to firmly establish it as a representative brand of Korea.”

Meanwhile, the award ceremony for the 14th Korea National Brand Awards was held on the 4th at the Brand Ballroom of Lotte Hotel in Seoul.

This content was produced with the assistance of AI translation services.