SAMG Entertainment (CEO Kim Suhoon, hereinafter SAMG Entertainment) is targeting foreign tourists through the entry of 'Catch! Teenieping' into Shilla Duty Free Shop.


SAMG Entertainment announced on the 5th that it has completed the entry of its brand ‘Emotion Castle’ into Shilla Duty Free Shop's online channel and will start selling ‘Catch! Teenieping’ toys.


On Shilla Duty Free Shop's online platform, 33 popular ‘Catch! Teenieping’ toys such as ‘Alssongdalssong Surprise Box,’ ‘Hachuping House,’ and ‘Stuffed Dolls’ will be sold. Products can be purchased at relatively lower prices compared to existing offline sales channels like supermarkets.


This is the first time SAMG Entertainment’s character MD products are being sold through a duty-free shop. SAMG Entertainment plans to target both domestic and foreign tourists through this online entry into Shilla Duty Free Shop.


Currently, as social distancing measures and entry restrictions due to COVID-19 are being gradually lifted, the number of tourists is increasing. According to the Korea Tourism Organization, the number of foreign tourists visiting Korea in February increased by 379% compared to the same period last year. Correspondingly, sales at domestic duty-free shops are also showing an upward trend.


SAMG Entertainment plans to expand into offline duty-free shop stores starting with this online entry into Shilla Duty Free Shop.



A SAMG Entertainment official said, “Following Shilla Duty Free Shop, we will soon confirm the entry of ‘Emotion Castle’ into other duty-free shops and plan to sell various MD products,” adding, “Through diversification of MD distribution channels, we will increase contact points not only with domestic but also foreign consumers.”


This content was produced with the assistance of AI translation services.

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