Shinsegae L&B Participates in 'WIDEX 2023'... Operating 4 Booths Including Old World Wines

Shinsegae L&B announced on the 5th that it will participate in the 'Wine & Local Drink Expo (WIDEX 2023)' held at COEX in Seoul for three days starting from the 6th.

At WIDEX 2023, Shinsegae L&B will operate a total of four booths themed ▲Old World Wine ▲New World Wine ▲Whiskey ▲Wine & More. In addition to Old World and New World wines, separate booths for whiskey, which has recently gained tremendous popularity among the MZ generation, and Shinsegae L&B's liquor specialty store Wine & More will be set up to focus on showcasing representative products at each booth.

For Old World wines, Shinsegae L&B imports French wine 'E.Guigal', Spanish wine 'Federico Paternina', and Italian wine 'Frescobaldi', and plans to introduce these brand products at WIDEX 2023. A diverse range of New World wines will also be presented. Visitors can experience Australian 'Two Hands', Chilean 'Cono Sur' and 'Tabali', American 'Columbia Crest', as well as 'G7', a daily wine brand launched by Shinsegae L&B in 2009.

Reflecting the recent whiskey craze, Shinsegae L&B will also set up a dedicated whiskey booth featuring 'Evan Williams Black' and 'Matsui Whiskey'. At the Wine & More booth, California Lodi daily wines 'Instigator Chardonnay' and 'Instigator Cabernet Sauvignon' will be showcased. Additionally, exclusive Wine & More products and the Instagram account launched last February will be introduced.

This content was produced with the assistance of AI translation services.