LG Electronics Submits to Red Dot Design Award... OLED Flex Wins Grand Prize and Innovation Award

Received 24 Awards Including 1 Grand Prize, 20 Main Prizes, and 3 Innovation Awards

LG Electronics announced on the 2nd that it received a total of 24 awards at the prestigious global design competition, the Red Dot Design Award, including one Best of the Best, 20 Winners, and 3 Innovative Awards. The Red Dot Design Award is one of the world's top three design awards. This year, over 20,000 products from 51 countries worldwide competed fiercely in various categories.

The bendable gaming OLED TV 'LG OLED Flex,' which allows the screen to be bent and unfolded at any time, received both the Best of the Best and Innovative Award in the product design category. It was highly praised for offering immersion by allowing the screen curvature to be adjusted in 20 levels according to the user's viewing environment, and for its design featuring a stylish mood light behind the screen that enhances the gaming atmosphere.

G OLED Flex, Winner of Red Dot Design Award Grand Prize and Innovation Award /
[Image provided by LG Electronics]

LG OLED TVs have received Red Dot Design Awards every year since their first launch in 2013. The 'Dios Objet Collection MoodUp,' which allows users to change the refrigerator color as desired, and the 'Whisen Objet Collection Edge,' which minimizes the protrusion of window-type air conditioners outside the window, both received Winner awards. The 'Styler Shoe Case & Shoe Care,' a premium shoe care solution, and the new concept table-type air purifier 'PuriCare Aero Furniture' received Innovative Awards.

Hwang Seong-geol, Executive Vice President and Head of LG Electronics Design Management Center, said, “This achievement is significant because it recognizes the customer value created by listening to and reflecting the voices of customers. We will continue to provide LG’s unique F.U.N (First, Unique, New) customer experience through delicate and deep customer understanding.”

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