LGU+ "Subscribe to U+tv·Internet and Receive a Pet Tree"

LG Uplus announced on the 2nd that it will hold an event throughout April to give an air-purifying companion plant to the first 100 customers who subscribe to U+tv and internet on its official online store, Uplus.com, in celebration of Arbor Day.

This companion plant is a product sold by the social venture Triple Planet. When customers participate in the event and adopt one companion plant, through the social contribution activity ‘One for One (1-for-1)’, a seedling of an endangered tree species is matched and planted in a carbon-neutral nursery under the customer's name.

Models holding Triple Planet's companion trees.
[Photo by LG Uplus]

Triple Planet has maintained the global social innovation company certification ‘B-Corporation’, awarded to companies pursuing both social and environmental performance and financial profit, for 10 years since obtaining it. Triple Planet contributes to biodiversity conservation activities by using profits from the companion plant business to operate nurseries.

Triple Planet plants the companion tree seedlings in ‘Sseum pots’ made from recycled materials such as PET bottles and ships them packaged in paper boxes certified for natural decomposition materials and Forest Stewardship Council (FSC) certification. The Sseum pot is assembled by placing a ceramic inner pot on a plastic outer pot filled with just enough water for the plant’s growth to absorb.

Customers who wish to adopt a companion plant can apply by subscribing to U+tv and internet on Uplus.com and completing installation by the 30th, then clicking ‘Participate in Event’.

Meanwhile, LG Uplus is carrying out employee volunteer activities such as installing a ‘Frog Ladder’ to protect endangered amphibians, transplanting acorn seedlings, and making beneficial microorganism (EM) soil balls for river cleanup. On the 4th, an employee tree-planting campaign will also be held at Noeul Park in Mapo-gu, Seoul.

Kang Jin-wook, Executive Director of LG Uplus Digital Commerce Business, said, “On the occasion of Arbor Day, we hope many customers will participate in adopting companion plants that contribute to biodiversity activities by subscribing to LG Uplus’s U+tv and internet on Uplus.com,” adding, “We will continue to carry out diverse social contribution activities while developing business activities that satisfy various customer needs on Uplus.com.”

This content was produced with the assistance of AI translation services.