Busan City Hosts 'Policy Implementation Site Fam Tour' Inviting Influencers

12 People Nationwide Invited to Busan, Posting Experience Reviews and Promotion on Blogs

Linked with On-site Inspection Team Visit, Visiting Expo Candidate Sites and More

“I hope the 2030 Busan World Expo will definitely be held in Busan, a city with beautiful and bold dreams!” Influencers from across the country fully experienced the charm of Busan, the candidate city for hosting the 2030 World Expo, and returned with enthusiasm.

On the 25th, Busan City invited 12 influencers from across the country to Busan and held a ‘Policy Promotion Field Fam Tour.’

Participants of the nationwide influencer invitation "Policy Implementation Field Fam Tour" are taking a commemorative photo.

This fam tour was planned to raise interest in attracting the 2030 Busan World Expo in conjunction with the onsite inspection by the International Bureau of Expositions and to promote the charm of Busan, the candidate city for hosting the 2030 World Expo.

All influencers attending the fam tour operate blog channels with an average of over 3,000 daily visitors. Through the fam tour, they toured Busan’s original downtown attractions such as the Bukhang waterfront space, the promotional center, the Temporary Capital Memorial Hall, Huinnyeoul Culture Village, and the 168 Steps Monorail, all of which are candidate sites for the Expo, accompanied by explanations from professional guides.

The influencers expressed that through this fam tour, they deeply felt the unique charm of Busan. In particular, by visiting Busan’s landmarks that embody the pain of war and the history of rapid growth overcoming that pain, they became even more interested in and supportive of attracting the 2030 Busan World Expo, which aims to share Korea’s compressed experience and technology of rapid development with the world.

Additionally, the influencers are posting and promoting their experience reviews on their blogs, which is expected to further boost nationwide enthusiasm for the bid ahead of the International Bureau of Expositions’ onsite inspection scheduled for early April.

Milla, who operates a blog with an average of 10,000 daily visitors from Gyeonggi-do, said, “I was glad to have the opportunity to participate in the fam tour and see historic sites related to the Japanese colonial period and the Korean War. I want to visit again with close acquaintances and introduce Busan to them.” She added, “I also learned that the 2030 Busan World Expo is not just an event but a meaningful occasion to share Korea’s compressed experience and technology of rapid development from a developing country to an advanced nation, and to propose solutions to various problems humanity faces.”

City spokesperson Na Yoonbin said, “This fam tour was conducted not as simple tourism promotion but as a way to directly experience the charm of Busan and promote it by posting reviews on blogs, so it is expected to more effectively publicize Busan as the candidate city for the 2030 Busan World Expo.” He added, “We ask citizens to show great interest in fam tours where they can fully feel Busan’s charm and to support the bid for the 2030 Busan World Expo.”

This content was produced with the assistance of AI translation services.