KGT Signs Broadcast Rights Contract with Innocean and SBS Medianet

Broadcasting KPGA Tour and More for 5 Years Until 2027

The Korea Golf Tour (KGT) announced on the 28th that it has signed a five-year broadcasting rights contract with Innocean and SBS Medianet until 2027.

Koo Ja-chul, President of the Korea Professional Golfers' Association (KPGA) (center), is taking a commemorative photo after signing the contract at the broadcasting rights business agreement ceremony with Lee Yong-woo, CEO of Innocean (left), and Kim Gye-hong, CEO of SBS Medianet.
[Photo by KPGA]

According to the agreement, Innocean and SBS Medianet have been granted the broadcasting rights as KGT's broadcasting rights operators for all tournaments and events hosted and organized by the Korea Professional Golfers' Association (KPGA) and KGT from this year through 2027.

Lee Yong-woo, CEO of Innocean, said, "We are very pleased that Innocean and SBS Medianet have been selected as the broadcasting rights operators for KGT," adding, "I am confident that Innocean's global network and sports marketing capabilities will create positive synergy for the development of Korean men's professional golf."

Kim Gye-hong, CEO of SBS Medianet, said, "We are delighted that Innocean, the top sports marketing company in Korea, and SBS Medianet have come together to broadcast the KPGA Tour," and added, "We will deliver the unique excitement and dynamic play of men's professional golf through immersive live broadcasts."

Taking this agreement as an opportunity, SBS Golf will launch a new golf specialty channel, SBS Golf 2, on April 1. The SBS Golf 2 channel will broadcast all matches of the KPGA Korean Tour, KPGA Srixon Tour, and Champions Tour.

Ku Ja-chul, chairman of KPGA, said, "I hope this contract will be the foundation for the revival of KPGA," and urged, "We ask for the enthusiastic support and interest of fans for the dedicated channel centered on KPGA content."

This content was produced with the assistance of AI translation services.