Emart, Revitalizing Daegu Traditional Markets... "Joint Marketing"

Promotion of Donggu Market on Event Flyer

Emart announced on the 22nd that from the 23rd to the 29th, it will include information about Daegu Dong-gu Market in the event flyer for the Manchon branch and place it in the store.

Daegu Dong-gu Market is the largest traditional market in Suseong-gu, Daegu, located about 300 meters from Emart Manchon branch. It offers a variety of foods and attractions such as bunsik, bindaetteok, haejangguk, yukgaejang, raw fish, and kalguksu.

Daegu Dong-gu Market Promotional Flyer.
[Photo by Emart]

Emart Manchon branch will provide ramen as a prize for the 46th anniversary event of Dong-gu Market. Starting from the 23rd, the market will give Baek Jong-won's Baek Ramen 4-pack to the first 1,000 customers who purchase over 30,000 won. Baek Ramen is a product created through a collaboration between Emart and The Born Korea, reflecting the special secret recipe of CEO Baek Jong-won.

From next month, Emart will produce promotional videos to raise awareness of traditional markets. Other stores in the Daegu area are also cooperating with nearby traditional markets to devise marketing strategies tailored to each market's characteristics and plan to proceed with joint marketing sequentially.

An Emart representative said, "Beyond one-time social contribution efforts, we have decided to carry out joint marketing with traditional markets aiming for sustainable mutual growth. Going forward, we will continue to discover ways to effectively create synergy by combining Emart’s know-how, infrastructure, and systems with the competitiveness of traditional markets."

This content was produced with the assistance of AI translation services.