Reebok Unveils Collaboration Collection with YesICC Featuring 'Street Tennis' Theme
LF announced on the 17th that the global sports brand Reebok will launch a collection in collaboration with the street casual brand ‘YESEYESEE’.
The theme of the collaboration collection between the two brands is 'Street Tennis.' Combining Reebok's DNA, a sports brand with a solid heritage in tennis spanning 128 years, with YESEYESEE's free-spirited street sensibility, the collection adds an innovative twist to the conventional tennis look.
To capture the dynamic moments on the tennis court, Reebok and YESEYESEE boldly used patterns throughout the collection. In particular, tropical patterns suitable for the spring and summer seasons were reinterpreted with sporty and street concepts to create a unique atmosphere. The logos of both brands were harmoniously placed prominently within the distinctive street vibe, highlighting the new encounter between the two brands.
The representative items of the collaboration collection include track setups and windbreaker setups featuring striking patterns. In addition, the collection consists of over 20 diverse items such as graphic T-shirts utilizing both brands' logos, jacquard knit polo shirts, stylishly fitted hats, and easy-to-use shoulder bags as accent pieces.
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The Reebok and YESEYESEE collaboration collection is scheduled for official release on the 23rd of this month. It will be available at Reebok’s official online store, Reebok stores at Lotte Department Store Jamsil, Hyundai Department Store Mokdong, AK Plaza Bundang, Goyang Starfield, as well as YESEYESEE’s official online and offline stores, and on Musinsa and 29CM.
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