Shinsegae International BOBB, Launches Sports Line 'V Sports'

Shinsegae International announced on the 16th that its women's clothing brand VOV has launched a sports line called 'V-SPORTS'.

Bov V Sports Collection.
Photo by Shinsegae International

As sports recently lead trends in the fashion industry, VOV has officially entered the athleisure market by releasing a related collection. The main target audience is women in their 20s and 30s who are active in fitness. Based on VOV's signature clean design, the collection completes a sophisticated athleisure look using monotone colors such as black and white. It offers a total of about 30 products including anorak jumpers, training sets, skirts, and accessories.

The key product, a nylon jumper, features a lightweight and comfortable fit, making it suitable not only for exercise but also for everyday wear. The adjustable strings at the neck and waist allow for various silhouettes, and the clean black-and-white colors with logos on the sleeves add a stylish touch. In addition, VOV presents neatly designed pants with pintuck pleats and T-shirts and sweatshirts featuring the VOV Sports logo in a trendy design.

To celebrate the launch of the sports line, VOV is holding a ‘VOV Membership Week Day’ with various promotions until the 19th. Customers can enjoy 10 times the points when purchasing products at VOV stores nationwide and through SI Village. Normally, membership members earn 0.5% of the payment amount as points, but during this membership week, they will earn 5%, which is 10 times the usual amount. Additionally, discount coupons will be given according to the purchase amount: 20,000 KRW off for purchases of 200,000 KRW, 40,000 KRW off for purchases of 400,000 KRW, and so on.

A representative from Shinsegae International VOV said, “As outdoor activities have increased significantly after the endemic, the popularity of athleisure looks is expected to become even hotter this year,” adding, “We plan to continue introducing a sports collection with sophisticated and functional designs that blur the line between everyday wear and sportswear.”

This content was produced with the assistance of AI translation services.