Lotte Mart, Hanwoo Marinated Beef Bulgogi Event... 50% Discount Sale

Planning of 800g Large-Capacity Product

Lotte Mart announced on the 16th that it will sell ‘Yorihada 1st Grade Hanwoo Marinated Beef Bulgogi’ at a 50% discount to ELPOINT members until the 19th.

The product is based on the Hanwoo market price, which declined after the Lunar New Year, with a pre-contract of about 10 tons. Costs were reduced by shortening the distribution process through in-house processing at the Lotte Fresh Quality Innovation Center. Additionally, for this event, the product was planned in a large size of 800g instead of the existing 300g.

Marinated Korean Beef Bulgogi. [Photo by Lotte Mart]

Lotte Mart continues to hold Hanwoo discount events. As a result, sales of ‘1st Grade Hanwoo Soup Cuts and Bulgogi’ held last month increased by 380% compared to the previous year, and ‘1st Grade Hanwoo Sirloin’ held from the 9th to the 11th of this month grew by 500% compared to the previous year.

A Lotte Mart official said, “We prepared the Yorihada 1st Grade Hanwoo Bulgogi product using only 1st grade Hanwoo that meets the cooking methods of professional chefs and strict quality standards. We ask for your great interest as it is prepared as the lowest price event of the year so that customers can enjoy it without burden during the high inflation period.”

This content was produced with the assistance of AI translation services.