Shinsegae Simon Hosts 'Golf Fair' at Premium Outlets

Shinsegae Simon announced on the 16th that from the 17th to the 26th, it will open 10 new golf brands and hold a golf fair at Yeoju, Paju, Busan, and Siheung Premium Outlets to welcome the peak spring golfing season.

As a strategy to capture shopping demand in the golf category, Shinsegae Simon is strengthening its golf MD competitiveness by opening 10 new brands at Yeoju, Paju, Busan, and Siheung Premium Outlets. Reflecting the recent polarization trend in golf fashion, customers can find everything from premium lines to hybrid golf wear brands that can be used as everyday clothing, as well as popular brands that combine both style and functionality.

Yeoju Premium Outlet is the first in the industry to consecutively introduce exclusive brands. ‘A.P.C. Golf,’ which is well-known among people in their 20s and 30s, and the premium brand ‘Philipp Plein Golf’ are introduced exclusively in the outlet industry, along with the opening of ‘Malbon Golf.’ Paju Premium Outlet has opened five new brands including the high-end golf brand ‘St. Andrews,’ the emerging new luxury brand Malbon Golf, ‘Anew Golf,’ and the contemporary golf brand ‘Fortmain.’ Additionally, Busan Premium Outlet features the premium brand ‘Amazingcre,’ while Siheung Premium Outlet presents ‘Titleist’ and ‘Nike Golf.’

A golf fair for golf enthusiasts who enjoy reasonable shopping will also be held. During this event, customers can enjoy additional discounts and gift promotions offered by over 30 participating brands. Notably, ‘Hon Garment,’ ‘Wak,’ and ‘Adidas Golf’ offer an additional 10% discount on all items from outlet prices and provide gifts based on purchase amounts. ‘Mark & Lona’ offers a 10% additional discount on accessories from outlet prices and gives an airline cover gift for purchases over 3 million KRW. ‘G/FORE’ sells 2022 season all-season footwear at a 30% discount from the original retail price for the first time. To celebrate its new opening, A.P.C. Golf is running a limited quantity special promotion with up to 40% off the original retail price on 2022 Spring/Summer (S/S) products.

A Shinsegae Simon representative said, “To welcome the peak spring golf season, we have newly revamped the full lineup of golf-related brands from premium brands to equipment. We plan to continuously attract trendy brands preferred by golf enthusiasts to further strengthen our MD competitiveness.”

This content was produced with the assistance of AI translation services.