Studio Tomboy Men, 23SS Season Collection Launch... Choi Jung-hoon Models Season Campaign

Shinsegae International announced on the 14th that Studio Tomboy Man has launched its 2023 Spring·Summer collection with brand model Choi Jung-hoon.

Studio Tomboy Men 23SS Season Collection.
[Photo by Shinsegae International]

Studio Tomboy Man appointed Choi Jung-hoon, the vocalist of the popular band ‘Jannabi,’ as its brand model last year and has been conducting various marketing activities. Choi Jung-hoon’s free-spirited sensibility and individuality perfectly matched the brand concept, accelerating sales growth. Last year, Tomboy Man’s sales increased by 90% compared to the same period the previous year, and this year they have grown by 64%, showing a strong upward trend. Following the opening of a standalone menswear store at Shinsegae Department Store Gangnam branch last month, Studio Tomboy Man plans to actively pursue menswear sales by launching full-scale marketing activities this season.

The newly introduced collection features modern and sophisticated designs based on 1990s minimalism style. It includes a variety of products such as outerwear suitable for spring like denim jackets, varsity jackets, and blousons, as well as shirts, pants, and setup suits.

They also unveiled the 23SS season campaign with Choi Jung-hoon. Under the theme “Here, there and everywhere,” the campaign captures the story of spring existing everywhere. Choi Jung-hoon perfectly styled the season’s key items including jackets, shirts, and denim, showcasing various spring styling options.

Various online and offline marketing activities are also underway. A customer event celebrating the campaign launch will run until the 26th of this month. Through S.I.VILLAGE and nationwide offline stores, customers purchasing products worn by Choi Jung-hoon in the campaign photos will receive up to a 20% discount. An event is also being held on Tomboy Man’s official Instagram, where the best comments will be selected to receive new hoodies and messenger bags as prizes.

A representative of Studio Tomboy Man stated, “We plan to actively focus on expanding our offline distribution network by increasing the number of menswear stores to 20 this year,” adding, “We will firmly establish Studio Tomboy Man’s unique presence in the domestic menswear market going forward.”

This content was produced with the assistance of AI translation services.