Busan Bank and Busan City Produce 'World Food Contents' ... To Attract the 2030 World Expo to Busan

Busan Bank 'Gourmet Busan' + Busan City 'Busan City'

On the afternoon of the 9th, BNK Busan Bank signed a business agreement with Busan City Hall for the production of SNS content to attract the '2030 World Expo Busan' in Busan City Hall.

Through this agreement, the jointly produced 'World Food Content' will be promoted on the social networking services (SNS) 'Gourmet Busan' and 'Busan City,' which are operated by Busan Bank and Busan City, respectively.

The two organizations plan to showcase various national food contents unique to Busan in April, coinciding with the visit of the BIE (Bureau International des Expositions) inspection team, to demonstrate Busan's status as a global city.

BNK Busan Bank and Busan City Hall officials are signing an agreement.

Busan Bank and Busan City expect that the new content will help build consensus for attracting the 2030 World Expo and allow people worldwide to become more familiar with the city of Busan.

Jung Young-jun, Head of Customer Support Group at Busan Bank, said, "Attracting the 2030 Busan Expo is the top local issue for revitalizing the regional economy and balanced development," adding, "Busan Bank will continue to take the lead in the successful attraction of the 2030 Busan World Expo as a representative regional financial institution through various means."

Busan Bank's 'Gourmet Busan' is a pure information channel (Instagram) for Busan citizens with about 39,000 followers, combining the English word 'gourmet,' meaning fine food, and Busan.

This content was produced with the assistance of AI translation services.