CJ OnStyle "Kang Joo-eun Recommends Canada Travel... Orders Reach 21.4 Billion"

Highest Revenue in the Past 3 Years for Travel Broadcasts in the Americas
Also Achieved 2,000 Call Reservations

Broadcaster Kang Joo-eun is introducing a Canada travel package on her show "Kang Joo-eun's Good Life"
[Photo by CJ OnStyle].

CJ OnStyle announced on the 7th that the Canada travel sales broadcast conducted on the 4th through its flagship living program 'Kang Joo-eun's Good Life' recorded an order amount of 21.4 billion KRW within 1 hour. This is the highest sales record among CJ OnStyle's travel broadcasts in the Americas region over the past three years. The number of consultation reservations also reached 2,000 calls.

This is the first time 'Kang Joo-eun's Good Life,' launched in 2017, has sold travel products. Kang Joo-eun, a broadcaster originally from Canada, took on the role of planner and designed the travel course based on her memories and experiences, considering destinations, accommodations, and schedules. The product was composed with travel information only locals would know, such as hotels with views of Niagara Falls, Rocky hiking experiences where you get off and walk, and recommended outdoor barbecue spots, which reportedly moved consumers' hearts.

CJ OnStyle stated, "We were able to create the optimal course after dozens of consultations to compose a travel course filled with Kang Joo-eun's memories," adding, "Based on feedback that it would be a shame to visit only briefly, the schedule also considered two consecutive nights in Banff and two consecutive nights in Montreal & Quebec."

Meanwhile, as travel demand revives, CJ OnStyle is strengthening its overseas travel broadcast lineup. Viewers can experience long-distance European packages covering multiple countries at once, products focusing intensively on one country such as tours around Switzerland and Italy, and trendy travel destinations recently gaining attention but rarely introduced on TV home shopping, such as the Caucasus, Greece, Dubai, and Sicily. On the 9th at 11:55 PM, broadcasts featuring Dubai and the Caucasus, on the 11th at 6:40 PM featuring the US East Coast and Canada, and on the 12th at 5:15 PM featuring Eastern Europe, the Balkans, and Northern Europe, as well as at 9:35 PM featuring Italy including Sicily, are scheduled.

This content was produced with the assistance of AI translation services.