LG Energy Solution Employees' Electric Vehicle Craze... Tesla and Porsche 150:1
Premium Electric Vehicle Test Drive Event with Over 20 Cars at the Company
Among LG Energy Solution employees, an electric vehicle test drive event featuring the company's own batteries has become extremely popular. For popular models such as the Porsche Taycan and Tesla Model Y, more than 150 applicants compete for each car, with test drivers selected through a lottery.
LG Energy Solution launched the electric vehicle test drive event in December 2020. Starting with a few models and limited vehicles, the event gained popularity within the company and was expanded and reorganized in July last year. Currently, seven electric vehicle models including the Porsche Taycan, Tesla Model Y, Mercedes-Benz EQC, Audi e-tron, and Hummer EV are provided as test drive vehicles, totaling around 20 units. Eligible employees can drive the vehicles themselves for about a week each.
With an average monthly competition rate of about 150 to 1, there is strong interest among employees to directly experience cars equipped with the company’s batteries. So far, around 1,200 employees have participated in the electric vehicle test drives. It is said that employees fiercely compete by differentiating electric vehicle models and test drive periods to increase their chances in the lottery.
An LG Energy Solution official stated, "The purpose of the event is to allow employees to experience our customers' electric vehicles and to boost pride in our products." They added, "Employee satisfaction after experiencing the electric vehicles firsthand is high, so we plan to continue the event." LG Energy Solution also supports employees who are getting married by providing these vehicles as wedding cars.
Customer experiences with electric vehicles equipped with the company’s batteries naturally appear on the internal community site. One employee who test drove Ford’s Mustang Mach-E electric vehicle said, "As a prospective electric vehicle beginner who has reserved an EV, it was a great experience," and added, "I hope LG Energy Solution employees will continue to work hard so that electric vehicles containing our batteries can fill roads both domestically and internationally." Battery developers also share detailed experiences regarding driving feel and battery performance of vehicles equipped with their batteries.
An employee holding a racing license shared a review after personally visiting a racing track in Inje, Gangwon Province, to experience high-speed racing with the Taycan electric vehicle.
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The employee said, "It was fascinating to personally experience the high-performance electric vehicle, Porsche Taycan." They added, "I felt proud that LG Energy Solution’s battery is installed in a vehicle with world-first titles such as an 800V high-output system and silicon anode material that facilitates the world’s first high-speed charging."
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