CU Launches Jjanggu Spicy Flat Dangmyeon... "Limited Edition Stickers Included"
Expansion of Products Including Sausage, Cheese, and Fruits
CU announced on the 15th that starting from the 22nd, it will sequentially launch six new Jjangu products, including home meal replacements (HMR), sausages, cheese, and fruits.
The Jjangu Spicy Flat Dangmyeon uses chewy flat dangmyeon to enhance texture and is flavored with a spicy cream and rose sauce, targeting the taste preferences of the MZ generation (Millennials + Generation Z). Customers who purchase this product will also receive a 500ml bottle of water throughout March.
The steady seller Cheonhajangsa is reborn with Jjangu design packaging, and Jjangu Sausage and String Cheese Jjangu, mainly used in modisumer recipes, are introduced for cheese lovers. Apple and banana products with Jjangu character packaging are also released.
This series includes 50 types of stamp seals featuring characters such as Jjangu, Maenggu, and Yuri, randomly included. It consists of 40 paper stamp seals and 10 hologram stamp seal stickers, with two limited edition gold foil hologram stamp seal stickers randomly enclosed to increase customers' desire to collect.
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A BGF Retail official said, “As character collaborations have become a mega trend across the distribution industry, we have prepared products containing limited edition Jjangu character stamp seals,” adding, “We will continue to expand the lineup of special products that can only be found at CU.”
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