Jinju City, Strategic Tourism Marketing to Revitalize the Tourism Industry

Goal to attract 1.8 million tourists this year

[Asia Economy Yeongnam Reporting Headquarters Reporter Choi Soon-kyung] Jinju City, Gyeongnam Province, is promoting diverse and proactive tourism marketing activities this year with the goal of attracting 1.8 million tourists.

The city has been doing its best to develop Jinju’s tourism character ‘Hamo,’ operate SNS content, hold online and offline promotional events, and foster tourism as a new growth engine to revitalize the tourism industry and local economy, which have been stagnant since COVID-19.

This year as well, Jinju is accelerating the development and promotion of unique tourism products exclusive to Jinju to create a “city that people want to visit and stay in.”

Photo of the 2022 Korea International Tourism Expo.

Jinju City is developing and promoting stay-type tourism products tailored to consumer demand in line with this year’s domestic travel trend announced by the Korea Tourism Organization, “Every Moment of Daily Life is a Journey.”

Last year, the city created the ‘Jinju K-Entrepreneurship Center’ at the former Jisu Elementary School site and is encouraging tourists to stay longer by utilizing the Rich Pine Tree and the birthplaces of entrepreneurs, while also developing popular Hamo goods and experiential attractions.

Additionally, a new research project will be launched to establish Jinju as a city specialized in night tourism. The city expects that since night tourism is essential for stay-type travel, it will develop performances and experiential programs that can be enjoyed at night by utilizing Jinju’s historical, cultural, and artistic resources, and build infrastructure that allows convenient access to these, thereby revitalizing the local economy.

The subsidy-supported project ‘Traveling in Jinju for a Month’ saw 123 applicants last year who visited various attractions in Jinju, enjoyed experiential activities, and promoted tourism by posting on their personal SNS accounts. Promotion and participant recruitment for the month-long travel program will begin in March.

Jinju City will actively carry out promotional activities focused on trend marketing centered on online platforms.

This year, the mobile stamp tour locations will be expanded to encourage more tourists to discover Jinju’s hidden treasures, thereby promoting local economic revitalization.

A monthly event will be held for foreign tourists who collect a certain number of mobile stamps at a total of 38 locations, offering various gifts including Hamo goods.

In addition, Jinju City is promoting marketing targeting various age groups.

This content was produced with the assistance of AI translation services.