CJ Freshway Surpasses 200 Billion KRW in Sales for Kids and Senior Food Ingredient Distribution Business

Ainuri Kiki Zone Cooking Class. [Photo by CJ Freshway]

CJ Freshway announced on the 14th that its sales in the food distribution sector targeting kids and seniors surpassed 200 billion KRW last year. The year-on-year growth rate was 25%, and the compound annual growth rate (CAGR) over the past three years up to last year reached 31%.

CJ Freshway is strengthening its food distribution business for kids and seniors by operating lifecycle-tailored product brands targeting various age groups from infants to the elderly, such as ‘Ainuri’ and ‘Healthy Nuri’. The sales of the kids food specialty brand ‘Ainuri’ and the care food specialty brand ‘Healthy Nuri’ increased by 27% and 23% respectively last year, showing steady growth. CJ Freshway analyzed that in the era of low birth rates and aging population, many consumers are willing to spend generously on premium foods such as eco-friendly and functional foods for their only children and healthy old age.

This year, the company will focus on diversifying its product lineup to broaden customer choices. It plans to continuously develop differentiated products such as collaboration items with popular characters like ‘Carrie and Friends’ and ‘Vampire Girl Dalja’, as well as experiential DIY meal kits. Marketing activities will also be carried out to expand contact points with the end customers, infants, and parents. Various educational programs and events will be held through online and offline channels such as the kids-only kitchen studio ‘Kiki Zone’ and the official Ainuri Instagram.

Healthy Nuri is also focusing on expanding its sales network by increasing customers from regional areas beyond the existing welfare facilities mainly in the metropolitan area since early this year. A private brand (PB) new product launch is also planned. New products such as Sodamhan Sang, made with boneless fish, and semi-prepared and fully prepared products that are easy for seniors to cook will be introduced. In addition, both brands are putting effort into building IT networks to provide high value-added services.

A CJ Freshway official said, "Despite the economic downturn, Ainuri and Healthy Nuri have achieved performance improvements every year and have established themselves as core businesses within the company," adding, "We will devote ourselves to strengthening brand competitiveness to grow them as the company’s growth engines."

This content was produced with the assistance of AI translation services.