CJ OnStyle, Industry's First Complete Studio Media Wall Replacement

From February, 'LED Signage Real Curved Media Wall' to be Operated in All Studios

CJ OnStyle announced on the 14th that it will fully expand the installation of 'Light Emitting Diode (LED) Signage Real Curved Media Walls' in all its broadcasting studios to lead future commerce. This is the first time in the industry that media walls have been introduced in all studios.

Since introducing the 'Real Curved Media Wall' for the first time among domestic broadcasters last year, CJ OnStyle has built media wall infrastructure in all four studios. The company’s strategy is to maximize customers' shopping experience by enhancing the sense of presence and immersion in broadcasts through the newly introduced large-scale media walls.

CJ OnStyle expects to achieve cost savings and reduce broadcast preparation time through the full-scale adoption of media walls. Media walls allow for diverse stage backgrounds via media wall videos without the hassle of separately producing, installing, or dismantling stage sets, resulting in shortened broadcast production costs and preparation time. In fact, over the past year, production costs were reduced by more than 20% compared to the previous year, and broadcast preparation time was cut by 50%.

The limitations in expressing products for sale have also been significantly improved. Previously, products such as travel, interior design, and insurance had limitations in product image representation using analog sets or chroma key sets with green screen backgrounds. However, with media walls that have no physical space or expression constraints, these products can now be showcased more vividly, enabling various product demonstrations. In particular, CJ OnStyle has secured XR production specialists to develop advanced Extended Reality (XR) content production formats and graphic resources, producing over 400 types of digital graphic sources in-house this year alone.

Notably, CJ OnStyle’s media walls use LG Electronics’ 'LED Signage' media walls, receiving high praise for diverse screen configurations and high realism through LG Electronics’ curved panel technology combined with CJ OnStyle’s Unreal Engine production capabilities.

Through this decisive replacement, the company plans to continuously expand eco-friendly ESG (Environmental, Social, and Governance) management. At the time of media wall introduction, the amount of broadcast set waste was reduced from 117 tons to about 50 tons. Additionally, the use of LED lighting systems last year contributed significantly to reducing annual electricity consumption by more than 88% compared to the previous year. Since media walls eliminate the need for production materials such as wood for set construction, they also reduce disposal costs and have environmental protection effects.

Seungpyo Park, Business Leader of CJ OnStyle TV Commerce Division, stated, "By expanding the operation of media walls, we will provide differentiated content and value without construction constraints, offering customers a new shopping experience. We will lead the evolution of future commerce by building digital broadcasting infrastructure while continuously pursuing company-wide efforts for sustainable ESG management."

This content was produced with the assistance of AI translation services.