CU Launches Baek Jong-won's Triple Convenience Meal Series

This Year's Ready Meal Sales Up 22%

Baek Jong-won's Triple Convenience Meal Series.
[Photo by BGF Retail]

CU announced on the 13th that it will launch the Baek Jong-won Triple Ready Meal series, which maximizes quality and cost-effectiveness, on the 16th.

According to CU, sales of ready meals increased by 22% compared to the same period last year from January 1 to February 8 this year. By category, lunch boxes increased by 22.1%, gimbap by 24.6%, triangular gimbap by 33.7%, and hamburgers by 21.9%.

The Baek Jong-won Triple Ready Meal series consists of five types, each using three main ingredients and enhanced with a special recipe to elevate the taste. The Triple Meat Set Lunch Box generously contains three types of meat: gochujang bulgogi, soy sauce bulgogi?steady sellers in Baek Jong-won’s ready meals?and chicken seasoned with mala sauce, allowing customers to enjoy a meat feast at about half the price of a restaurant meal.

The Triple Mushroom Burger includes three types of mushrooms?button, king oyster, and enoki?along with a thick beef patty, Italian white truffle oil, and truffle mayo sauce. The Triple Cheese Pasta uses three kinds of cheese?yellow cheddar, Monterey Jack, and Asadero?combined with whole tomatoes. Additionally, the Triple Pork Triangular Gimbap and Triple Pork Gimbap, made with three types of ham and finished with teriyaki mayo sauce, will also be offered.

A BGF Retail official said, “As many customers feel burdened by the rising prices of lunch meals due to ongoing inflation, we have prepared a cost-effective ready meal series. We will continue to strive to offer a variety of delicious and trustworthy quality products at reasonable prices.”

This content was produced with the assistance of AI translation services.