'No Brand Burger' Also Gets More Expensive... Shinsegae Food Raises Burger Menu Prices by an Average of 4.8%

No Brand Burger NBB Signature Burger Set.
Photo by Shinsegae Food

Shinsegae Food announced on the 10th that it will raise the selling prices of major No Brand Burger menu items by an average of 4.8% starting from the 15th.

The price increase applies to 23 out of the 31 No Brand Burger menu items. The price of the representative menu item, the ‘NBB Original Set,’ will rise from 5,200 won to 5,400 won, and the ‘NBB Signature Set’ will increase from 5,900 won to 6,300 won. Eight side menu items, including ‘Green Salad,’ ‘Injeolmi Cheese Ball,’ and ‘Shanghai Finger Pork,’ are not subject to the price increase.

A Shinsegae Food official stated, "We minimized the price increase to compensate for the franchisees’ reduced profits due to rising operating costs of No Brand Burger stores while reducing the burden on customers. We will continue to enhance our competitiveness in raw material procurement and operational efficiency to ensure that customers can enjoy No Brand Burger’s menu and services at reasonable prices."

This content was produced with the assistance of AI translation services.