Hansome Opens Exclusive Asian Store for US Brand 'Fear of God'

Hansome announced on the 9th that it will open the first standalone store in Asia for the American luxury brand 'Fear of God.'

Fear of God Hyundai Department Store branch interior view
[Photo by Hyundai Department Store]

Hansome will open the Fear of God Atmosphere Store on the 7th floor of Hyundai Department Store Trade Center branch until July. It plans to showcase a total of over 140 products, including the Eternal Collection. Representative items include a suede jacket with a drop shoulder style that softly falls on the shoulder line and straight-fit wool cashmere pants.

Fear of God is a luxury fashion brand founded in 2013 by designer Jerry Lorenzo. It is characterized by calm monotone color designs that do not follow trends. Since its launch, it has attracted attention as top domestic and international stars such as Justin Bieber have worn it.

A Hansome official said, "Even after the opening of the Fear of God store, we will continue to strengthen our portfolio of overseas fashion brands and expand the scale of the overseas fashion sector."

This content was produced with the assistance of AI translation services.