Robo-advisor Fount, First Domestic Fintech App to Introduce 'In-App Video' Service

[Asia Economy Reporter Minji Lee] Fount, a robo-advisor specialist company, announced on the 7th that its subsidiary Fount Investment Advisory has introduced an ‘In-app video’ service that inserts introduction videos of investment products in the Fount app.

Through this, they plan to not only help potential customers who have difficulty making investment decisions to better understand, but also gradually improve the user-customized UI/UX. Fount Investment Advisory’s portfolio managers appear directly in the videos, providing information about investable products, their value, and applied technologies.

Earlier this year, Fount previewed the strengthening of financial content through videos by displaying a video containing the 2023 management strategy on the main banner of the app’s home screen.

Currently, videos edited to about one minute are inserted on the detailed pages of global ETFs (discretionary) and domestic ETF pension (advisory) products. In the future, a separate ‘LIVE’ tab will be created to collect and allow viewing of individual videos such as product introductions, product value, discretionary and advisory applied technologies, as well as the 2023 management strategy and app guide videos.

Additionally, Fount plans to produce videos on its unique investment philosophy, product-related Q&A, and text-based magazines, and share them on its official YouTube channel to provide to investors.

Kim Youngbin, CEO of Fount, said, “We wanted to provide product explanation services through videos to help investors easily understand and attempt investments,” adding, “This service was planned with the hope that MZ investors, who are familiar with video content, would not find investing difficult by accessing investment products not only through text but also through videos on the Fount app.”

This content was produced with the assistance of AI translation services.