Lotte Hi-Mart to Showcase Innovative Products at '2023 CES'

Experience 20 Innovative Products at World Tower Store from the 4th to the 12th

Lotte Hi-Mart announced on the 3rd that it will operate the '6th Innovation Product Experience Center,' where consumers can directly experience domestic small and medium-sized enterprises (SMEs) and startup products exhibited at the 2023 Consumer Electronics Show (CES) from the 4th to the 12th.

For this event, a 96㎡ (approximately 30 pyeong) booth was set up at Lotte Hi-Mart World Tower store in Songpa-gu, Seoul, in collaboration with the Korea Trade-Investment Promotion Agency (KOTRA). Consumers can directly experience a total of 20 products, including eight products that won innovation awards at CES 2023.

The experience center is focused on digital healthcare products that gained attention at CES 2023. Visitors can explore products such as ‘Kiko,’ a children's growth management solution that records growth history and allows comparison with peers; ‘Otus Plus,’ a vision improvement device that measures eye health and provides eye exercise game content; ‘HealthyBus,’ a mobile service platform that analyzes nails using artificial intelligence (AI) to predict health status; and a ‘wristband-type automatic blood pressure monitor’ that can be worn 24 hours and enhances comfort with partial compression, all of which won innovation awards at CES.

Additionally, there is the IoT smart mirror ‘HeyMirror,’ which combines a mirror and display to provide information such as news and weather; smart locking devices ‘KeyIndivi, KeyInL, KeyInX,’ which enhance security by locking immediately when the door is closed; and the wireless trainer ‘ST,’ equipped with advanced thermal control technology.

Lotte Hi-Mart plans to offer both online and offline retail opportunities based on consumer reactions on-site and expert evaluations. Since 2021, through five exhibitions, a total of 68 companies’ innovative products have been showcased, with 26 companies’ products sold through Lotte Hi-Mart.

Moon Byung-cheol, Head of Lotte Hi-Mart’s Integrated Online and Offline Product Division, said, "We prepared this experience center to introduce excellent products from SMEs and startups to consumers and to create opportunities for mutual growth. Going forward, we will continue to collaborate with KOTRA to showcase various entries from global expos and provide expanded sales channel opportunities to diverse partners."

This content was produced with the assistance of AI translation services.