Samsung Electronics to Promote Busan Expo at ISE 2023

Samsung Electronics promoted the Busan Expo by screening a promotional video through its new signage products at 'ISE 2023,' Europe's largest display event, held in Barcelona, Spain, from January 31 to February 3.

[Asia Economy Reporter Sunmi Park] Samsung Electronics is promoting its bid for the '2030 Busan World Expo' at 'ISE 2023,' Europe's largest display event held in Barcelona, Spain, until the 3rd.

On the 2nd, Samsung Electronics announced that it screened the promotional video for the '2030 Busan World Expo' by the organizing committee through smart signage and large outdoor signage at the exhibition hall located in Fira Barcelona, the venue of the ISE event. Visitors can enjoy the Busan Expo promotional video with Samsung Electronics' signage's excellent image quality and experience the charm of Busan and the competitiveness of the Expo bid.

Samsung Electronics is participating in the organizing committee and actively promoting the competitiveness of the Busan Expo at major domestic and international events, showcasing various advertisements containing messages supporting the bid.

Meanwhile, Samsung Electronics introduced new commercial display products for the environment and the future, as well as various 2023 outdoor signage models at ISE.