BNK Busan Bank Launches Financial Economy Magazine Service 'LemonTip'
On the 26th, Latest Trend Financial Information Content
Diverse Age Groups ... Reflecting Customer Needs
[Asia Economy Yeongnam Reporting Headquarters Reporter Dongguk Lee] BNK Busan Bank (President An Gam-chan) will launch a subscription service providing the latest trend information, 'LemonTip,' on the 26th.
'LemonTip' carries the meaning of fresh and sparkling lifestyle finance tips, like a lemon.
Reflecting the latest trends, 'LemonTip' is a financial information magazine that covers various topics such as ▲finance ▲economy ▲investment ▲social issues ▲culture, and is easy to understand without specialized knowledge.
It is composed as digital content in a blog format and reflects the needs of customers across various age groups.
Starting from the 26th, it will be piloted for excellent non-face-to-face customers, and in February, it plans to open to customers using Busan Bank mobile banking, with events for subscribers also planned.
'LemonTip' can be accessed through the Busan Bank mobile banking app and can be used without any separate subscription fee or installation of a subscription service app.
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Kim Yang-wook, head of Busan Bank's Digital Marketing Department, said, "Through the LemonTip service, we will provide differentiated services unique to Busan Bank linked with financial products and services, going beyond just providing information to mobile banking customers."
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