Miryang City Accelerates Promotion Campaign for Hometown Love Donation Program at Miryang Station

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Wook] As the Hometown Love Donation System gradually becomes more active, Miryang City in Gyeongnam is rolling up its sleeves for intensive promotion to ensure the successful establishment and activation of the system.

To promote the Hometown Love Donation System, the city conducted a promotional campaign targeting returning travelers and citizens using trains at Miryang Station during the Lunar New Year holiday period.

Goodbaby and Ari promoting the Hometown Love Donation Campaign at Miryang Station.
[Image source=Miryang City Hall]

Inside Miryang Station, promotional banners and booths for the Hometown Love Donation System were set up, and leaflets and other promotional materials were distributed to returning travelers residing in other regions to actively raise awareness and encourage donations to their hometown, Miryang.

The campaign included participation from Lee Mihwa, head of the Tax Division of Miryang City, as well as Miryang’s promotional ambassadors, Goodbabi and the Ari character, who wore Hometown Love Donation System sashes and handed out promotional materials, engaging in on-the-ground promotion.

Additionally, the city posted promotional banners in high-traffic areas such as Miryang Station Plaza and the intercity bus terminal, and broadcast promotional videos on electronic billboards, making every effort to publicize the Hometown Love Donation System even during the Lunar New Year holiday.

Mayor Park Il-ho said, “The Hometown Love Donation System allows donations to local governments other than the one where the donor resides, so promotion targeting returning travelers visiting from other regions is very important,” adding, “I hope this becomes an opportunity to widely promote Miryang City’s Hometown Love Donation System to families and relatives visiting their hometown during the Lunar New Year holiday.”

This content was produced with the assistance of AI translation services.