"Reducing Shopping Cart Burden" Large Supermarkets' Lunar New Year Food Discount Event

The large supermarket industry is conducting various food discount events, anticipating an increase in family gatherings during this Lunar New Year holiday due to the endemic phase.

According to the industry on the 22nd, Emart is offering up to 40% discounts on ritual items, seasonal seafood, pork belly, king crab, and more until the 25th.

Ritual fruits such as apples and pears, which have increased in stock and lowered in market price, are being offered at prices about 20% cheaper than last Lunar New Year. Key products include 'Naju Singo Pears (3kg, box)' priced at 15,900 KRW, about 20% cheaper than last year’s Lunar New Year price of 19,900 KRW, and 'Ritual Apples (Extra Large, 3 pieces)' sold at 12,800 KRW, 13.5% cheaper than last year’s 14,800 KRW.

In cooperation with the Ministry of Oceans and Fisheries, seafood such as Namhaean oysters and sea eel are also discounted up to 40%. Representative products include the seasonal 'Namhaean Bagged Oysters (250g, bag)' sold at 5,988 KRW with Shinsegae points accumulation, a 40% discount, and 'Whole Family Prepared Sea Eel (700g, box, domestic)' available for 29,880 KRW with Shinsegae points accumulation, also at a 40% discount. The prepared sea eel product is about 25% cheaper than last year’s Lunar New Year event price. Additionally, Korean beef soup cuts and bulgogi are discounted 20% with Shinsegae points accumulation, and pork belly, neck meat, and assorted sushi are also on sale at discounted prices.

Homeplus is holding a ‘Convenient Lunar New Year Table’ event until the 25th in celebration of the holiday. They offer up to 40% discounts on new ready-to-eat and easy-to-prepare holiday foods such as assorted jeon (Korean pancakes), rice cake soup, and beef short rib soup, as well as tripled stock of galbijjim (braised short ribs).

In the ‘Deli’ section, a new menu item ‘Homeplus Table Lunar New Year Assorted Jeon’ is launched, combining taste and value. Five different types of jeon?spicy pepper jeon, omisanjeok, pollack jeon, donggeurangttaeng (meat patties), and perilla leaf jeon?are freshly prepared in-store. Rice cake soup rice cakes and frozen jeon varieties, which make setting up a ceremonial table easier, are offered at a 10% discount for membership customers.

Additionally, to stabilize egg prices during the holiday when demand surges, Homeplus is running an egg discount promotion called ‘Homeplus Egg Crisis’ until the 25th. Homeplus applies the Ministry of Agriculture, Food and Rural Affairs’ ‘Farm Discount Coupon (20% off)’ and introduces Spanish eggs priced about 20% cheaper than domestic eggs, along with various other discount events.

Lotte Mart is also holding holiday food events nationwide during the same period. They offer affordable ready-to-eat jeon, dumplings, and meal kits, which see increased demand before and after the holiday. Assorted jeon, assorted namul (seasoned vegetables), japchae (stir-fried glass noodles), and other items made in-store are also discounted. L.POINT members receive 30% discounts on Korean beef soup cuts and bulgogi, while ritual items such as sea bream, boiled octopus, and pollock fillets are discounted 20%. King crab and fresh salmon are offered at 20?30% discounts when paid with event cards.

This content was produced with the assistance of AI translation services.