F&F, 'All-Weather Outdoor' Discovery Expedition
[Asia Economy Reporter Song Seung-yoon] Discovery Expedition, a premium lifestyle outdoor brand operated by F&F, offers premium wear that allows you to enjoy both leisure and everyday life.
Discovery Expedition introduces items each season that apply innovative activity performance and stylish design. It delicately proposes products that can make consumers stand out in various everyday situations. In line with diverse lifestyles, it consistently releases items such as short and long padding jackets, lightweight padding, windbreakers, functional pants, and trekking shoes.
The representative product, the 'Lester G Goose Down Long Padding,' is a casual long down jacket enhanced in warmth and lightness by using premium European goose down filling with large down balls and excellent fill power, making it a steady seller for Discovery. The ‘Bergen Gore Goose Down Long Padding’ is a premium goose down jacket optimized for outdoor activities by integrating Gore-Tex technology.
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F&F plans to increase consumer satisfaction through premium products and expand Discovery Expedition from a leading outdoor brand to a lifestyle brand.
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