Enjoy Traditional Culture Anew... Newtro Festival Held
Government Promotion Project Outcomes Through Market, Exhibition, and Experience
The Ministry of Culture, Sports and Tourism and the Korea Craft & Design Foundation will hold the "Newtro Festival - Today’s Tradition" at Culture Station Seoul 284 in Jung-gu, Seoul, from the 19th of this month to the 26th of next month. This event showcases the results of traditional culture promotion projects carried out over the past three years, including the promotion of the hanbok and hanji culture industries and the spread of traditional play culture, through markets, exhibitions, and hands-on experiences. The festival is named "Newtro Festival" to encourage experiencing freshness in old things and enjoying traditional culture in a new way.
The two organizations will sell cultural products created by young startup companies and present the media art "Sinsaekchangyeon," themed on Najeonchilgi (mother-of-pearl lacquerware) and Joseon royal bojagi (wrapping cloth). Using virtual space (Zepeto), hanok and hanbok content videos will be screened, and traditional play experience zones will be set up featuring activities such as ttakji-chigi (playing with folded paper tiles) featured in the Netflix drama "Squid Game," as well as yutnori (traditional board game), jegichagi (shuttlecock kicking), and bisachigi (a traditional Korean game). A Ministry of Culture, Sports and Tourism official stated, "During the event, a traditional play festival including tuho (arrow throwing) and jwibulnori (fire spinning) will also be held at the plaza of Culture Station Seoul 284," adding, "Souvenirs will be given to visitors wearing hanbok in celebration of the Lunar New Year holiday."
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The opening ceremony will be held on the 18th, one day before the event. Jeon Byeong-geuk, the first vice minister of the Ministry of Culture, Sports and Tourism, will attend and present the Minister’s Award to outstanding young startup companies in the traditional culture sector. The Minister’s Award will be given to Pound Corporation, which developed a product combining traditional Joseon-era incense with modern incense sticks (hyangchim).
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