Coinone Strengthens Video Content Tailored for MZ Generation

[Photo by Coinone]

[Asia Economy Reporter Lee Jung-yoon] Domestic virtual asset exchange Coinone announced on the 13th that it will strengthen video content targeting MZ generation customers.

Since recently partnering with Kakao Bank, the proportion of Coinone's MZ generation customers has been rapidly increasing. From November 29 to December 28 of last year, when the Kakao Bank KRW deposit and withdrawal service started, the number of new Coinone sign-ups during the one-month period reached 198.43% compared to the one month before the service opened. Notably, customers in their 20s and 30s accounted for 54.4%, representing a significant portion.

In response, Coinone is strengthening video content featuring models who are well-liked by the MZ generation. A representative example is the recently released 'Coinching Perspective: The Taste of These Days' content. It explores the MZ generation's perception and trends in virtual asset investment. In the final episode, Coinone employees and internal company scenes were revealed for the first time, enhancing intimacy with customers. The series, consisting of six episodes, recorded over 160,000 views on YouTube.

In the second half of last year, an advertising campaign titled 'These Days, It's Coinone' was conducted featuring producer Code Kunst and singer BIBI as models.

A Coinone official stated, "As the proportion of MZ generation customers at Coinone is increasing recently, we are continuously considering video content that meets the needs and trends of this age group," adding, "We will strive to create a culture where customers can lower the entry barriers to investment and trade safely."

This content was produced with the assistance of AI translation services.