Chorokmaeul Applies 'Maeil Sinsun' 7 Days a Week... Test Stores Also Expanded

Chorokmaeul Dangsan Branch Implementing the Daily Fresh Project
[Photo by Jeong Yukgak]

Organic specialty brand Chorokmaeul announced on the 13th that it will expand the delivery of the 'Maeil Sinseon' products, a project in collaboration with Jeongyukgak, to 7 days a week.

Maeil Sinseon is Chorokmaeul's new fresh food lineup launched on the 4th. The freshness of the products is indicated by color labels based on the delivery day. The initial product range includes 13 types of antibiotic-free livestock products (8 domestic pork items and 5 Korean beef items), and it will be expanded to include chicken and seafood within this month. Vegetable products are also planned to be added as early as next month.

The delivery schedule for Maeil Sinseon products, which was previously 6 days a week, has been extended to include Sunday, making it 7 days a week. Starting this weekend, deliveries will be made every morning throughout the year. Test stores will also be gradually expanded. The new test stores selected are Samsung Branch, Sincheon Station Branch, and Misa Station Branch, and operations will begin from the 16th.

Kim Jaeyeon, CEO of Chorokmaeul, said, “Before expanding Maeil Sinseon to all branches, the challenge is to always present the best freshness at every store,” adding, “We will enhance the synergy effect between the two companies by utilizing SCM, manufacturing, distribution, and logistics infrastructure.”

This content was produced with the assistance of AI translation services.