Kyochon Chicken Signs Preliminary MOU with Taiwan's Top 3 Leading Food Service Companies

On the 12th, at the main auditorium of Kyochon headquarters in Gyochon, Osan-si, Gyeonggi-do, Kyochon F&B and La Kaffa International Group, one of Taiwan's top three representative dining companies, signed a Memorandum of Understanding (MOU) for a Master Franchise (MF) agreement to enter the Taiwanese market. Kwon Won-gang, Chairman of Kyochon F&B (left), and Henry Wang, Chairman of La Kaffa International Group (right), signed the MOU and took a commemorative photo on the day. Photo by Kyochon F&B

[Asia Economy Reporter Moon Hyewon] Kyochon Chicken has laid the groundwork for its entry into Taiwan by signing a preliminary business agreement with one of Taiwan's top three leading foodservice companies.

Kyochon F&B, the operator of Kyochon Chicken, announced on the 13th that it signed a memorandum of understanding (MOU) for a master franchise (MF) agreement with La Kaffa International Group, one of Taiwan's top three representative foodservice companies, on the 12th at Kyochon headquarters' main auditorium in Osan, Gyeonggi Province, to enter the Taiwanese market.

La Kaffa International Group is one of the top three F&B groups representing Taiwan, possessing solid infrastructure and expertise that lead the foodservice industry in Taiwan. It operates a global beverage brand with over 2,500 stores worldwide and leads the Taiwanese foodservice market by managing various brands including tea, coffee, desserts, and diverse dining options.

Due to the popularity of Korean dramas, movies, and K-POP, interest in Korean cuisine continues to grow steadily in Taiwan. Starting with this MOU, Kyochon plans to introduce the taste of K chicken, a representative Korean dish, to the local market.

Kyochon will proceed to finalize the master franchise agreement (MFA) after detailed negotiations on the terms.

Kwon Won-gang, chairman of Kyochon F&B, stated, “This business agreement is the first step to promoting K chicken in Taiwan, a country known for its gourmet culture,” adding, “We will do our best to target the Taiwanese market and expand our global business based on Kyochon’s unique products and strategies.”

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